Insights | Michael Giannulis

Insights

Featured · Chapter 1: The Authority Gap

The Authority Gap: What It Is Actually Costing You to Stay Unpublished

Expertise is what you know. Authority is what other people know about you. The distance between those two things has a price, and most experts are paying it every single day.

2 min read Read the article →

All Chapter 1: The Authority Gap Chapter 3: The Five Problems That Keep E Chapter 6: Voice First, Everything Else

Chapter 1: The Authority Gap

The Authority Gap: What It Is Actually Costing You to Stay Unpublished

Expertise is what you know. Authority is what other people know about you. The distance between those two things has a price, and most experts are paying it every single day.

2 min read

Chapter 3: The Five Problems That Keep E

Why Smart, Busy Experts Stay Unpublished: The Five Structural Problems Nobody Names

If you have been telling yourself this is a discipline problem, stop. The five obstacles keeping high-billing experts unpublished are structural, and standard writing advice solves none of them.

3 min read

Chapter 6: Voice First, Everything Else

Voice DNA: Why Your Book Has to Sound Like You, and How to Make Sure It Does

The fear underneath the fear of not publishing is not that the book will never get written. It is that if it does, it will not sound like you. Voice DNA is the system that solves that before a single word of manuscript is produced.

3 min read

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