About
Michael Giannulis
Michael Giannulis spent more than 20 years in direct response marketing, building campaigns and copy systems for hundreds of consultants, attorneys, financial planners, and senior experts across financial services, real estate, coaching, and professional consulting. The revenue attributed to those campaigns exceeds $25 million. He knows, from the inside, why some experts pull ahead of equally skilled peers - and exactly what separates them.
He is the co-founder of Dictate, an AI-powered interview-to-book platform, as well as Appendment (AI sales intelligence) and RunFrame, a certified Anthropic consulting partner. He holds an MBA and is currently a PhD candidate in Bible Exposition at Liberty University.
His signature contribution is the Voice DNA system - a six-component voice fingerprint method that captures an expert's authentic tone and vocabulary before a single word of a book is drafted. It is the reason books produced through his process sound like the author, not like a template.
I would rather lose a sale than overpromise.
Focus
What Michael works on
Direct response copywriting and marketing
AI-powered content extraction and book production
Voice capture and Voice DNA profiling
Authority building for service professionals
Marketing funnel design and optimization
Book publishing strategy (self-publishing, KDP, wide distribution)
Signature systems
The systems behind the book
Voice DNA (6-component voice fingerprint system)
7 Pillars Discovery Framework
Content Scorecard (6-category content tracking)
Continuity Ledger (cross-chapter consistency)
Three-Layer Question System
6 Book Type Taxonomy
Bring Michael to your stage
Keynotes, workshops, and interviews on Direct response copywriting and marketing.